Varsity continued to expand their Golf Show presence and moved into the Hartford market with the Connecticut Golf Show. As the owner and operators of this all-new show, Varsity forged strong partnerships with the local golf community. In adding Connecticut to a successful golf show family that includes consumer golf expos in St. Louis, Kansas City, Anaheim, Santa Clara, Portland and Pleasanton (Calif.), Varsity extended its reach to the east coast, bringing its tried-and-true formula of unbeatable values on products and services, thousands of dollars in prizes and giveaways and fun interactive events.

In its first year of ownership, Varsity sought to create a venue for golf enthusiasts, manufacturers and professionals to come together and share their common passion for the great game of golf. That effort was a success, as the 2011 Connecticut Golf Show attracted more than 6,000 consumers of all backgrounds and abilities to the Connecticut Convention Center to interact with golf industry leaders, save big on equipment and services, take home fabulous prizes and giveaways, enjoy interactive exhibits and meet the organizations, businesses and individuals who administer the game.

The first 1,000 attendees each day received a round of golf to Stanley Golf Course, a day pass to the Travelers Championship and a two-ball sleeve of TaylorMade golf balls. All attendees also received a one-year subscription to Golf Digest – and enjoyed the season’s best values on products and services, free swing seminars from leading area pros, and much more.

A widespread media campaign promoted the 2011 show. With media partners in print, television, internet and radio, the promotion of the event covered all mediums and included appearances and interviews by show organizers. The first-annual Connecticut Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to the event, the involvement of the exhibitors and the interest and enthusiasm of the golfing public.

Important Links:
Show Recap Examples(pdfs)
 
If you are interested in exhibit space or sponsorship details please contact:

David Stolber

(888) 367-6420 ext 1204
david@varsitycommunications.com